Immersive theatre room with a red curtain, moments before the show

Rotterdam · 15+ years of combined experience

The audience sees the show. We build everything else.

Show control, automation and custom interfaces for attractions, escape rooms and immersive venues. Drawn, programmed and soldered to keep running: every performance, every day, for years.

Where we build

Every room has its own rules.

A dark ride asks for something different than a bar. What never changes: the visitor must never see the technology, and the crew has to operate it blind.

Theme park experiences
Cue 01

Theme park experiences

Attractions and shows with hundreds of cues per cycle, tied into machinery, the safety chain and the park's opening hours.

Cyclic · unattended · inspection-ready
Immersive experiences
Cue 02

Immersive experiences

Theatrical spaces where the audience is the trigger. Sensors instead of an operator, and a story that doesn't break on the technology.

Sensor-triggered · free roaming
Dark ride experiences
Cue 03

Dark ride experiences

Vehicle, set, light and sound landing on the same frame. When the track stops, the system knows where everyone is and what to do.

Ride control · fail-safe
Leisure & hospitality
Cue 04

Leisure & hospitality

Bars, arcades and social venues where the light and the music follow the evening without anyone touching a fader.

Daypart presets · staff-proof
Escape rooms
Cue 05

Escape rooms

Puzzle logic, one-press resets and a game master screen you can explain to a stand-in in two minutes.

One-press reset · hint system
Museums & expo
Cue 06

Museums & expo

Installations that come up in the morning and go down at night. For ten years, without a caretaker restarting something every week.

Unattended · long service life
Theme park experiences
Cue 01

Theme park experiences

Attractions and shows with hundreds of cues per cycle, tied into machinery, the safety chain and the park's opening hours.

Cyclic · unattended · inspection-ready
Immersive experiences
Cue 02

Immersive experiences

Theatrical spaces where the audience is the trigger. Sensors instead of an operator, and a story that doesn't break on the technology.

Sensor-triggered · free roaming
Dark ride experiences
Cue 03

Dark ride experiences

Vehicle, set, light and sound landing on the same frame. When the track stops, the system knows where everyone is and what to do.

Ride control · fail-safe
Leisure & hospitality
Cue 04

Leisure & hospitality

Bars, arcades and social venues where the light and the music follow the evening without anyone touching a fader.

Daypart presets · staff-proof
Escape rooms
Cue 05

Escape rooms

Puzzle logic, one-press resets and a game master screen you can explain to a stand-in in two minutes.

One-press reset · hint system
Museums & expo
Cue 06

Museums & expo

Installations that come up in the morning and go down at night. For ten years, without a caretaker restarting something every week.

Unattended · long service life
Theme park experiences
Cue 01

Theme park experiences

Attractions and shows with hundreds of cues per cycle, tied into machinery, the safety chain and the park's opening hours.

Cyclic · unattended · inspection-ready
Immersive experiences
Cue 02

Immersive experiences

Theatrical spaces where the audience is the trigger. Sensors instead of an operator, and a story that doesn't break on the technology.

Sensor-triggered · free roaming
Dark ride experiences
Cue 03

Dark ride experiences

Vehicle, set, light and sound landing on the same frame. When the track stops, the system knows where everyone is and what to do.

Ride control · fail-safe
Leisure & hospitality
Cue 04

Leisure & hospitality

Bars, arcades and social venues where the light and the music follow the evening without anyone touching a fader.

Daypart presets · staff-proof
Escape rooms
Cue 05

Escape rooms

Puzzle logic, one-press resets and a game master screen you can explain to a stand-in in two minutes.

One-press reset · hint system
Museums & expo
Cue 06

Museums & expo

Installations that come up in the morning and go down at night. For ten years, without a caretaker restarting something every week.

Unattended · long service life

What we make

Five disciplines, one system.

We don't just draw it: we program, solder, test and stand there when the doors open for the first time.

Behind the wall

Half the work you will never see.

An experience that lasts for years starts with a cabinet that is tidy. We draw the schematic, build the cabinet, label every wire and document it so an engineer we have never met can pick it up five years from now.

No black box: you get the drawings, the source code and the credentials. We'd like to come back because it's good, not because you're stuck.

Control cabinet with 24 V supply, groups and DMX relay interfaceGroups separated per zoneSoundLight 3212R-H · 12× DMX relaysMeanWell DR-120-24 · 24 V logicEvery wire labelled, spares included

Controls

Made for the evening shift.

Not for the installer, not for the board, but for the person alone in the building at eight in the evening. One screen, language that matches what happens in the room, and a button that puts things right when something goes wrong.

We build that interface ourselves, on Cueva Control, our own platform for control and remote management. So it fits your room instead of a manufacturer's menu.

Custom touch interface on a tablet showing live levels per speaker cabinetOur own UI, no vendor menuOne button wakes the whole roomLive levels per cabinet
Jason Lupgens and Bas Voets in the workshop

Our story

Technology that doesn't just work.

Jason Lupgens and Bas Voets joined forces with more than fifteen years of combined experience in the industry, and with the same frustration: technology that stayed merely functional. It worked, but it told no story. It didn't land.

A show that runs perfectly once is a demo. We build for the thousandth time.

Tell us your story

Tell us what your audience should feel.

We'll work out the technology. Send a sketch, a moodboard or just a story. You'll get an honest answer within two working days.